When looking through the viewfinder of most medium format cameras of this type - up moves down, down moves up, right moves left, and left moves right.....plus the reversing of any additional movement. All of this can cause one to loose their sense of balance within the viewfinders frame. After using my Bronica ETRSi over the past few years I've learned to recover quickly but I've always longed for a built-in level for days when I'm just not feeling it. This is a Hasselblad Spirit Level which attaches to the side of the Hasselblad 500 C/M accessory rail. When the bubble inside the liquid filled chamber settles within the center circle, the camera is level.

Adventures In Analog.

"Analog photography reconnects our inherent need to possess that which is real. Film and paper represents that which can be touched, held, and truly experienced - it's physical media in the purest sense. Adventures In Analog is my continuing examination of film photography through projects, discussion, and discovery."

I've carved out this spot on the web to host analog photos, video posts, and conversations about analog (film) photography. I'm not turning my back on digital - just simply giving analog photography it's rightful place amongst the things that I love. In addition to this new website, I'm kicking off 2012 with another Analog Project featuring film cameras from my collection. The videos will once again be hosted on my YouTube Channel (which got a bit of an update) and any additional photos will be posted here along with other content.